Has anyone seen the new Dove advertisements where they're using real women as opposed to perfect looking models?
I like them. I've been looking for something on the web about them but can only really find stuff on blogs;
http//ad-rag.com/117084.php
Interestingly, the ad campaign started in the UK.
Do you think it is a good idea, and that other companies may follow suit?
I must admit, I get tired of seeing perfect people all the time on TV. It's refreshing to watch a UK programme just for the real looking people, never mind the content.
I'm with you.....I love the 'real beauty' ads. It's amazing it has taken this long for someone to do this in such a simple way.
The idealist in me says it's great that they are exploring beauty in broader terms and challenging size/shape/age and race. The skeptic in me says someone came up with a fabulous ad campaign that Oprah fans will lap up!!
I have come across this website which belongs to Dove:
http://www.campaignforrealbeauty.com/
Doesn't make me go and rush out to buy Dove (just makes me want to eat choclate since I like Dove bars!) but I think hats off to them for being the first major campaign to do this....I'm positive we will see more like this in some shape or form (pardon the pun!) :D
Haven't seen the ads myself, but I do use the soap on my face and it's done wonders for my skin. Am on a hiatus from it at the mo after a beautician scared me by saying my skin looked so great because Dove was blocking the pores... so I stopped using it and now I look like a spotty teen again, so am going to go back to blocked pores.
Speaking of ads, did anyone see the one for Audi A3 that looks like one was stolen? It has a VIN number and stuff.. am just going to try and google to see if it is a real ad or not.
Stel.
Speaking of ads, did anyone see the one for Audi A3 that looks like one was stolen? It has a VIN number and stuff.. am just going to try and google to see if it is a real ad or not.
Aha, it's not real.. it's a "game"
If all goes according to plan, more than 1m Americans will soon be gripped by the mystery of the missing car.
The hunt for a stolen Audi A3 a sporty hatchback that will hit US showrooms in May will begin next week with a launch party in New York.
At the event, the thriller's first scenes will be shot, with pictures and clues about the theft then distributed on the internet. From there, participants in the chase will use interactive tools to choose alternative plot endings.
How will the publicity be generated? With the latest weapon in the ad man's arsenal blog advertising.
Blogs, web logs or journals, which cover topics from politics to parenting, have such enormous followings that 0 can no longer resist advertising in them. The most recent Pew Internet and American Life Project, which researches internet use, found that 7 per cent of the 120m US adults who use the internet have created their own blog. Assuming one blog per person, this comes to 8m US blogs alone. The study also found that 27 per cent of US internet users say they read blogs.
“It's a brand new space, but when you get the right kind of messaging in it, the results can be astonishing,” said Brian Clark, who has bought blog ads for agencies Weiden+Kennedy and McKinney-Silver, including for the Audi campaign.
[...snip...]
It is not yet clear if big advertisers will go beyond small-scale campaigns and make blogs a regular part of their marketing strategies.
“It is still not for everyone, but it can, at the moment, work for specially targeted ads,” says Alycia Hise, account director at TMP Worldwide, which buys blog ads for her education clients.
In the meantime, bloggers should look out for a missing car.
The Audi campaign chase is about getting bloggers to think of an A3 next time they want to buy a car. Not so different to other ads, after all.
Hats off to Dove!
My wife, who would be glad if she was a size 14 like the girl in the black dress, is allergic to Dove soap so she can't support them that way...
meh.
It's a wonderful idea and all that, but it's just another way to sucker you into buy crap you really don't need.
It would be much more reassuring if this trend was extended to more things. Let's see a huge fat tubby git pimping McDonald's, a cancer victim, hairless and skinny on life-support selling Marlboro, perhaps a homeless guy wearing rags and covered in unwashed hair for Thunderbird, middle-aged accountants pimping for Harley-Davidson because those bikes are so rebellious and hard-core, and let's see some crack whores telling us how great Trojans are.
/why do you think they call it programming?
I don't use Dove soap on my face ('cos I don't use soap on my face at all), however I do use Dove moisturising shower wash and I love it. I think using women representative of 'Ms Average' in their advertising campaign is a positive step towards helping to dispel the social misconception that unless a woman is painfully thin, plook-free, tanned, has a healthy mop of hair, a perfect row of pearly whites and legs up to her neck she's inadequate. I hope other companies follow suit, however I think that's highly doubtful, more's the pity. roll
It's a wonderful idea and all that, but it's just another way to sucker you into buy crap you really don't need.
Yep, I agree. Ms Average will be able to relate, therefore Ms Average will buy. Still, makes a change from seeing all those skinny, gorgeous models. I'm not quite sure whether the majority of men would agree though. :P
Well I agree. I don't see women with thighs skinnier than my wrist as being attractive at all.
* East17 's favourite scene in Family Guy is when Kate Moss falls down a crack in the floorboards
The first time I saw those adverts on billboards, was in london UK, in and around central london. Then when I came to Canada, they started appearing on boards in Toronto.
The daily mirror ran something on that, where they interviewed all the women. I must admit the old lady of carribean origin still looked hot at that age, wearing a scarf on her head, many would wish their grand ma looked like that lol
Skinny girls don't really do it for me personally, volumptuos and curvy is the way to go oops Anyone notice how women in their late 30s and upwards are actually looking better and carrying themselves well than the 20 something girls, or is it just me? D
To backup this
http//www.mirror.co.uk/sexandhealth/sexandrelationships/tm_objectid=15525872%26method=full%26siteid=94762%26headline=vintage%2dvamps-name_page.html
Skinny girls don't really do it for me personally, volumptuos and curvy is the way to go :oops:
Couldn't agree more.
Anyone notice how women in their late 30s and upwards are actually looking better and carrying themselves well than the 20 something girls, or is it just me? :D
I'm sure you're lovely mate, but I'm not sure how well you compare to 20 something women. :lol:
Haven't seen the Dove commercials, but it's made me think about the Marks & Sparks real body size clothes campaign. Her went on and on about what a good idea it was, but the whole thing was a disaster. Women buy into the whole impossibly thin is beautiful idea as much or more than men.
Anyone notice how women in their late 30s and upwards are actually looking better and carrying themselves well than the 20 something girls, or is it just me? :D
I've noticed that, but then I'm thinking that you gravitate towards women of your own age in general. I'm thinking that because I'm in my 30s, women in their 30s look more attractive to me?
Skinny girls don't really do it for me personally, volumptuos and curvy is the way to go :oops:
Couldn't agree more.
Yup, I'd agree with that too. Seeing a womens ribcage/bones is a tad gross.
To the last two poster there, am actually a bloke, so does that shed some more light on my observations for you? I have always fancied older women ( note I didn't say OLD ), am in my 30s, and my wife is a couple of years older than me lol
To the last two poster there, am actually a bloke, so does that shed some more light on my observations for you? I have always fancied older women ( note I didn't say OLD ), am in my 30s, and my wife is a couple of years older than me :lol:
Doesn't it get kind of weird when the 'older women' you used to like (women in their late 20s) become 'younger women'? :o