British Expatriate Network

Me too.

Me too..what a shock!!!!

UPBEATS


PAST TYPOLOGY COUNTERPART: New Prosperity Independents, Upbeats

11% OF ADULT POPULATION

13% OF REGISTERED VOTERS

PARTY ID: 56% Independent/No Preference, 39% Republican, 5% Democrat (73% Rep/Lean Rep)

BASIC DESCRIPTION: Upbeats express positive views about the economy, government and society. Satisfied with their own financial situation and the direction the nation is heading, these voters support George W. Bush's leadership in economic matters more than on moral or foreign policy issues. Combining highly favorable views of government with equally positive views of business and the marketplace, Upbeats believe that success is in people's own hands, and that businesses make a positive contribution to society. This group also has a very favorable view of immigrants.

DEFINING VALUES: Very favorable views of government performance and responsiveness defines the group, along with similarly positive outlook on the role of business in society. While most support the war in Iraq, Upbeats have mixed views on foreign policy ­ but most favor preemptive military action against countries that threaten the U.S. Religious, but decidedly moderate in views about morality.


Key Beliefs: General Population Upbeats
Government often does a better job than people give it credit for 45% 68%
Most elected officials care what people like me think 32% 64%
Most corporations make a fair and reasonable profit 39% 78%
Immigrants strengthen our country 45% 72%
As Americans, we can always find ways to solve our problems and get what we want 59% 74%



WHO THEY ARE: Relatively young (26% are under 30) and well-educated, Upbeats are among the wealthiest typology groups (39% have household incomes of $75,000 or more). The highest proportion of Catholics (30%) and white mainline Protestants (28%) of all groups, although fewer than half (46%) attend church weekly. Mostly white (87%), suburban, and married, they are evenly split between men and women.

LIFESTYLE NOTES: High rate of stock ownership (42%, 2nd after Enterprisers).

2004 ELECTION: Bush 63%, Kerry 14%.

MEDIA USE: Upbeats are second only to Liberals in citing the internet as their main news source (34% compared with 23% nationwide); 46% also cite newspapers. No more or less engaged in politics than the national average.

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